A 15-year journey to develop the Green Land brand
The company expects to distribute 28,000 products, with expected sales of VND5,000 billion and more than VND1,000 billion in after-tax profit in 2018.
Green Land strengthens management capacity for management
The North Green Land for the second consecutive row leading the Top 5 real estate consulting and brokerage company 2018
From distribution business to professional project developer
In November 2003, Dat Xanh brand name appeared on the real estate market of Vietnam with the capital of 0.8 billion. In the first 5 years of establishment 2003-2007, the company focused on distribution of real estate projects, then expanded through the field of investment and development cooperation with other enterprises in the market of Ho Chi Minh City, Dong Nai, Binh Duong.
After successful land projects in Dong Nai, Binh Duong in the role of distributor and developer of the project, Dat Xanh has become the investor of medium-sized apartment projects in HCM City such as Sunview 1-2 (Thu Duc), Phu Gia Hung (Go Vap) ...
Even in the difficult economic times of 2007-2010, enterprises continue to grow and develop. In December 2009, the company was listed on the stock market in the period of crisis, with the capital of 80 billion.
By July 2010, the capital of the Green Land structure increased to 160 billion and at the end of 2010, the company raised capital to 320 billion. According to the group, the choice of the end of 2009 to debut before the real estate market is quiet is a decision risky but timely and breakthrough.
Accordingly, in the crisis period 2008-2010, Green Land has impressive growth in revenue and profit. Specifically, in 2008, the company's revenue reached 28.6 billion, this number increased to 83.8 billion in 2009 and to 2010 at 374.2 billion. The profit after tax was VND6.8 billion in 2008 and VND41.6 billion in 2009 and VND72 billion respectively.
Thus, total revenue during the crisis period of Dat Xanh increased 262%, profit after tax was 225%, charter capital of 41% and total assets increased 57%. Up to 2010, the capital of the company is about VND 320 billion, with a network of 15 subsidiaries and 5 member companies. The company transformed its role from a project distributor to a professional project developer.
"Our strategy is to capture market trends, develop the right product for our customers and have innovative business solutions." Clearly, not all businesses do this before. Context of fierce market competition, "representatives of the group share.
Continuously take over the project, expanding its operation across the country
In the period 2012-2014, the real estate market is recovering. Revenue and net profit after tax of Land Green hold steady growth of 21% and 90%, respectively. Particularly in 2012, the company's revenue reached 403.5 billion, becoming the turning point of the recovery market period. That same year, the profit was 50 times more than 2007, in which shareholders' income was higher than that of their peers.
At this stage, Dat Xanh also holds low debt, cash reserves are always at 30-40% of total assets to ensure payment to contractors and suppliers. As a result, businesses can build projects on schedule with customers. A large amount of cash around VND1,000 bn was provided to the company for the acquisition of potential and large-scale projects. Some large-scale projects in this period are Gold Hill (26ha), Sunview Town (3.6ha including 4 blocks with a total of 1,639 apartments).
Gem Riverside is one of the key projects of Dat Xanh.
In the period 2015-2017, this is considered as the accelerating period of the Group. Total product distribution nationwide of the company reached 20,000-25,000 products, accounting for about 25-30% market share nationwide. At this time, the company marked the real estate market in Ho Chi Minh City with a series of prominent projects such as Opal Riverside (Thu Duc district) with a total investment of more than 1,000 billion, Opal Garden (Thu Duc district) Luxcity (District 7), Luxgarden (District 7) ...
On the land fund, the unit continuously implemented many strategies to increase the land fund clean, focus on developing large-scale urban areas up to hundreds of hectares. The company has expanded its development direction to key economic areas throughout the country such as Vinh Phuc, Quang Ninh, Hai Phong, Quang Nam, Khanh Hoa and Phu Quoc. Accumulating total land area of over 1,000 hectares, ensuring sufficient supply for the next 10 years development cycle of the Group.
In order to strengthen its position and increase its market share, from 2017, the company deploys its strategy to expand its operations across the country, with presence in Quang Ninh, Hai Phong, Nghe An, Hue, Nha Trang. , Can Tho, Long An ... The target is to cover all provinces and cities across the country from now to 2025 and step by step expand its international operations.
At the same time, the corporation continues to expand its cooperation with financial institutions